About Project

Located in the sunny heart of Nelson, FSL Foods is a family-run business with nearly two decades of expertise in procuring and distributing frozen fruits and vegetables to supermarkets nationwide. Interestingly, their roots trace back to the 1930s when 'Pop' Warnes of the Glover family planted the very first raspberry crop in the Tasman region.

It was a privilege to undertake the rebranding of this esteemed Kiwi enterprise and to accompany them on their journey as they challenge industry norms, pursue sustainable practices, and introduce exciting new products to the New Zealand market. Our primary responsibilities for this project encompassed defining the brand identity, establishing brand guidelines, designing vehicle signage, crafting uniforms, and creating company merchandise.

Industries

Food & Beverage

Specialties

Brand Identity, Illustration, Packaging

Client

FSL Foods