Here is a bit of the thinking process we undertake to narrow down what you require:

1. By industry and medium

First, we select writers with the relevant industry experience, such as financial, and with experience in the medium you are requiring. It could be web, PR, direct mail, film script or more.

2. By style and length

Then we look at the style of writing required. Do you want blokey? Youthy? Legal? Emotional? Every product or service is different. Likewise some writers are best at short, highly creative packaging copy whereas others can do a 6,000-word user manual.

3. By level

It’s best to be up front about your budget. You may only need a midweight writer with a young, fresh approach. Then again sometimes the job calls for a consultant with the experience and strategic skills to sort tough briefs.

Like all of our creatives, you can access Pond writers in several ways:

1. Book a writer for a one-off job

This is the 'hands-free' option. You can refine your search on the website or simply call us with your brief. We book you a writer on your terms: by the hour, day, week or long-term contract.

2. Call us about managing a larger writing project

You may have a large website you need written or a fast turnaround deadline. We can offer full project management, co-ordinating a group of writers and ensuring one single writing tone and style.
SEE HOW WE HELPED TELECOM LAUNCH THEIR NEW MOBILE NETWORK

3. A complete writing service - for businesses

Continuity of tone and style across a company's brand can be a nightmare. Call us and we can discuss your ongoing writing needs, tailoring a proposal to assist every level of your business from CEO speeches, sales collateral and HR material, to technical manuals.
SEE HOW WE HELPED NOEL LEEMING REFRESH THEIR SITE

Creative copywriting is generally limited to promotional selling and involves creating concepts as well as executing writing. Specialist writing is deeper and broader. It is more about informing and educating readers and often requires an ability to assimilate and filter a number of information sources into a succinct, logical story.