A new breed of independent creatives has emerged.

Highly creative, innovative and strategically savvy, they possess a certain entrepreneurial flair. They know lots about stuff and they actually have opinions.

The Pond set up as a consultancy with the long-term view of supporting these professionals' creative aspirations (whether it be advertising, design, interactive, art or even novels), while also providing a business interface for clients to tap into.

But here's the funny thing: while clients come to us for a number of reasons, they all share the same attributes as our creatives. And come to think of it, so do we, at The Pond. It seems we all just want to find creative independence.

Profiles Of The Main Characters
Discover The Way We Think
Something To Ponder