Follow your every whim
Client: GE Money NZ
CD: Leighton Howl
Art Director: Rua Person
Copywriter: Steve Girdlestone
GE Money's brief was to run a winter promo to help spike sales in a usual tough trading period for personal loans. The solution was a fully integrated media campaign based around a young travelers dreams. With a dart and map in his back pocket he would travel to wherever the dart landed on the map.