Phil Parsonage

As a Marketing and Management graduate I was well pleased to get my first job as a Financial Services Product Manager. It was the early nineties and I soon had seafood chowder and pinot stains on my new ties. But it was exposure to advertising and our agency that proved most interesting so within a year I’d switched my shirt and tie for jeans and Mambo t-shirts. 

My copywriting tuition started at Saatchi & Saatchi Wellington. I was there five years, interrupted by some international experience: driving through the States, diving off Honduras, snowboarding in France, and I can’t remember what in India.

Early on in my career, a lot of radio writing trained me to choose words wisely. A lot of retail taught me to cram plenty in between commas and ands.  Now, a lot of years later, I’ve written everything from big brand TVCs to brash DM letters, one-liners to web pages.

Since moving to Auckland I’ve mixed up freelancing with fulltime stints and have been a keen Pond member for over two years now. It’s fair to say consulting has reinvigorated my creativity, with an ever-changing client list, fresh faces, and varying coffee machines. My marketing days have also paid off with increased involvement in strategy development and pitches.

TVC - writing scripts
Radio - choosing words wisely
Direct Mail
Retail
Writing for web - website copy, online banners

Challenging
Imaginative
Casual
Witty
Hardcase

Foodstuffs - Reusable Bags

A reminder to use less plastic bags at the supermarket.

Unitec - Trades Make More

To entice people into trade training Unitec’s School of Applied Technology wanted to show them how much money they could make when qualified.

Rawhide - Steak Sandwiches

Posters and Bus Shelters letting Wellingtonians know you can't beat launch at Rawhide on a good day.