Keith . Strategist
Website, Strategy, Planning, Interactive.
I first left the fair shores of NZ all those years ago, not back to my roots in the UK, but to Tokyo, Japan. As mad as it sounded then (and probably was), it was to mean 23 years living around the globe and working with some of the most interesting iconic brands and campaigns.
Although much of my earlier years were spent in recording studios as an artist, writer and producer (much of this TVC sound and design), it wasn’t until 1997 where the nascent stirrings of the Web attracted me and I quickly found myself immersed in all things digital. In a way, this was a logical progression.
I am a huge believer in ‘The Brief’. Crafting it and interfacing strategy within the creative process, to help get the very best out of the work and the teams I work with. The need for this kind of clarity is more important now than ever in today’s atomized media environment.