Jeremy . Specialist Writer

I'm a business writer with over 25 years' experience helping organisations and firms communicate clearly with customers and staff. The benefits of communicating more clearly and powerfully are a better market share and improved morale. There are various levels on which better communications pay dividend:

- Defining and building your brand personality
- Marketing products and services
- Motivating and focusing staff

A common response to the idea of hiring a specialist business writer is that of course everyone in business can write so why ask someone else to help with it? The first reason is perspective - an outside consultant can see your business as a customer would and therefore help you focus on what matters to them. The second is that it is increasingly difficult to get attention and keep it long enough to make your point. A professional business writer will know how to use language in a way that grabs attention and holds it. So what can I help you with?

- Brand language and tone of voice - I work with businesses and firms to identify and express what makes them special
- Website writing  - web sites need to reflect the journey that the visitor wants to make and that means structuring and presenting the information in the right way
- Case studies - when they are told as compelling 'true stories' these are increasingly powerful marketing tools.
- Newsletters - often sent as e-zines now. Again strong, customer benefit-led stories can build loyalty and sell services
- Product brochures and letters - again it is important here to balance technical accuracy with the key selling points that matter to customers
- Training staff to write press releases, e-zines, case studies and more.

I work in both the UK and New Zealand with businesses including financial services, law, accounting, Government agencies, technology and business information services, environmental organisations and many more. My key strengths are that I have been a journalist, publisher and business owner-manager, understand management issues and having trained as a lawyer, understand the culture of professional firms too.

Planning and structuring corporate literature and web sites following thorough investigation of the ‘true’ creative brief.

Developing ideas and concepts and writing crisp, clear and persuasive copy for all kinds of communications. Especially like interviewing and writing ‘real life’ case studies and feature articles.

Bold, emotionally engaging writing that has both gravitas and a sense of fun. Clarity is all and plain English one of my mantras. When the reader is not going to give your communication long, you really do have to get to the point quickly and really make your point count.

Stratton Craig

I recently re-wrote the stratton craig copywriters web site with the aim of making an impact with corporate clients who are seeking exceptional value and guaranteed quality. Neither is a given in the UK copywriting market and it was my job to distinguish stratton craig from other providers on the basis of quality of service AND creativity.

UDC - Celebrating 70 years of serving New Zealands

Learning about the history of a great New Zealand company enabled me to learn about the great history of New Zealand. I devised the structure plan and did all the research and writing for this important milestone for one of the Country’s leading financial institutions. The picture painted is of a venerable New Zealand institution that is part of the fabric of NZ life.

Volvo Titan Construction equipment

An example of hard-working functional PR / Advertising copy for an industrial client. Tightly crafted benefit-led copy and a strong headline combine to make a persuasive case for a premium product.