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Greg . Strategist

Senior

Specialties - Website, e-commerce, Strategy, Research, Planning.

For the last six years I co founded and grew a Digital Agency which focused on eCommerce, strategic planning, online marketing (SEO, Adwords, Landing Pages, Multi variate testing, Social Media, Blogging), and analysis through analytics. I have been eating, drinking, and sleeping digital strategy 7 days a week, 52 weeks of the year, for the last six years.

Prior to 2005, I spent 15 years in varying industries: General Manager of a large retail business (in Canada) with multiple sites, Senior Operations for an iconic Kiwi manufacturer, and Senior Operations for an iconic Kiwi energy supplier. These experiences not only prepared me to develop my own business, it aided in honing my strategic approach to growing business, streamline operations of any kind, leading teams through change, and manage multiple highly complex projects to stakeholder KPI’s.

Add these experiences to my last six years and I become competitive advantage for my clients.

My extensive blend of business and digital experiences are unique. I am a results driven strategist. Every strategic plan I create, I follow through to completion and measure. This provides me the power of knowing what works. I am not one of those consultants who read articles, learn of new “buzz words” then apply it to my next client, all to appear current. That is messing with my client’s money!! Don’t get me wrong, remaining current is important, however, being “bleeding edge” can be costly if not approached with caution.

I haven’t mentioned brand yet. The most common source of bad experiences comes when customers attempt to engage with your brand, online. Eliminating this form of brand degradation is always top of mind when I work with clients.

So what are you waiting for? Ready to grow? Let’s go!