Title: We Can Create
Client: The Pond
Software: Indesign & Photoshop
Industry: Talent Management
Medium: Print
We Can Create is an annual two day celebration of all things art and design. This year it was co-sponsored by The Pond. Developing concepts created by the graphic designer, I produced a brochure, competition leaflet, t-shirt, event back drop, posters and floor decals, all designed to bring awareness to The Pond as a creative resource pool. I also managed the print and production process and provided advice on CMYK breakdowns to ensure colours were consistent across different printed mediums.
Title: Twinings Speciality Tea
Software: Illustrator & Photoshop
Industry: FMCG
Medium: Print / Packaging
Twinings Speciality Tea is a range of top quality black teas expertly selected from the finest tea growing areas in the world. To make the product stand out on the shelf, I used a 60 percent cyan booster, gold foil, two special colours and a satin gloss to create a high quality finish. An automation program was utilised to reduce artwork turnaround time and increase design consistency. I produced finished artwork for the whole range, which included 80 SKUs for cartons, envelopes and tags.
Title: Jordans Cereal Bee Promotion
Software: Illustrator & Photoshop
Industry: FMCG
Medium: Print / Packaging
After working on the award-winning Jordans Cereal rebranding project the previous year, it was a pleasure to adapt the existing artwork to accommodate this unique promotion. It was designed to increase public awareness about the decline of honey bees in the UK and provide information on how consumers could help reverse the trend. I created a vibrant, colourful promotion by overprinting a variant special colour plus CMYK, using bold typography and illustration. I produced finished artwork for 25 SKUs including cartons, multipacks and wraps, on both paper board and film substrates.
Title: Ryvita Minis Rebranding
Software: Illustrator & Photoshop
Industry: FMCG
Medium: Print / Packaging
The Ryvita Minis rebranding was a high profile project with extremely tight deadlines. The new design needed to be applied to previous dielines and updated pack copy. The finished packaging was printed on a foil substrate with a partially covered white base layer, so the design had a reflective shine finish. I produced finished artwork for 10 SKUs.