Cara . Specialist Writer

I didn’t so much decide to become a writer as fail to escape it. Writing kind of dogged me.

I’d be in the midst of some “proper” job (like managing a million dollar RFP) when writing would wave its wee fingers and whisper “me again” and I’d find myself whipping up words for the Intranet.  

Good thing I can manage more than one project at a time!

Those early experiences have made me a better writer.  Management Consulting, Contracts Management and Sales make me a truly commercial creature. I get the bottom line. I crave results. I'm all for accountability.

I have a degree each in English and Industrial / Organisational Psychology - the craft of language and the science of motivation.  It's what good copy is all about.

I started writing in print and press, trained in radio in the UK and moved into digital as it was coming into its own. I've covered just about every industry and sector from intumescent paint manufacturing to mental health (I've even written about horse hooves!).

I value every word as you have to when you only seconds of airtime to play with, or are optimising copy for search engines.

Of course there's still room for creative - talking dogs in space, lisping ducks and even the odd haiku have been known to leave my fingertips.

I'm not so much one for impressing my peers, but for impressing my clients.  Awards are well and good but for me writing is about results. In commercial that means new business, repeat business and better business.  In non-profit and public that means to engender changes in perception, understanding and behaviour.

If that's what you're after, get in touch!

Web – information architecture, concept, copy, SEO, editing
Print – concept, copy, press, advertorial
Audio / Radio – concept, scripting, casting and directing
Communications – print, press, digital, audio

SME / Corporate / Public Sector / Non-Profit

I work to yours.  If you don’t know what that is, I help you discover it. Style is an essential part of your brand.  My role is to identify the compelling in your offering and deliver it in a voice that is recognisably you.

I’ve written for youth brands as well as “golden oldies”, Corporates, SMEs, Education, Manufacturing, Retail, the Arts, Telecommunications, Public Sector and Non-Profits. I even learned to write in Scouse for one memorable client!

My bottom line is your bottom line.  All my work is designed to be as compelling as possible to give you the results you need.

The Best of Bristol

Individual SEO copy for the hundreds of SMEs in Bristol. What a challenge.  Each piece had to satisfy the client as well as exacting keyword penetration requirements. I learned a lot - from horse hoof health, to commercial cleaning services.

Connect Psychotherapy

A complex website sensitively promoting mental health services.  It included 14 individually researched fact sheets on mental health disorders and their treatments.  Translating Psychology into layman's terms was a challenge and a pleasure.

Hulaballoo

A website dedicated to providing the collaborative benefits of digital media experts for SMEs.  Another interesting project taking "tech speak" and translating it for the average business owner.  A hugely successful proposition once it was made easy to understand.