Web – concept, structure, copy, editing.
Brand – mapping, definition, structure, delivery.
Conceptual – experiential, retail, innovative.
Moving image – concept, copy, style, end-to-end delivery.
Whether you want
Short
Sharp
Punchy
or a lyrical, flowing style guaranteed to satisfy the most jaded palate of some belligerent, curmudgeonly lusus naturae of a client to leave them reaching for superlatives, you’ll find it here.
Life shrinks or expands according to one’s courage. I’m not a writer who’s afraid to bend, break or make the rules.
Effective, accurate, engaging communication is the Holy Grail – whatever form it takes.
Don’t you think?
Brandworld - Discover
Develop, write and direct an engaging, editorial style, consumer-friendly lifestyle TV property that invites viewers to participate in an informative journey of brand discovery. Personality driven, it produces cost-effective, direct messages that motivates consumers and gives huge ROIs compared to traditional TV commercials.
Salvation Army NZ website
Thinking of losing the plot completely, sinking into alcohol, drug addiction and compulsive gambling while your teenage daughter falls pregnant? Seriously, where do you go for help on these issues? This job involved writing, film and photography in one bespoke package.
Rise Magazine
‘Rise’ magazine is the Ministry of Social Development’s flagship quarterly publication with a circulation of 30,000 copies. It was my brief to conceive, then co-write/edit the magazine, for which I was also a photographer. Burmese refugees, youth gangs, graffiti artists, lots of fun.