Libby Schultz

You know those lists of the most trusted professions? Where those super-heroes like fire-fighters, pilots and nurses get everyone’s vote?

Well, I probably don’t rate very highly in those lists – having worked as a newspaper reporter, lawyer, and advertising copywriter.

Which is a bit of a shame, really, as I’m actually a very trustworthy person. (Perhaps I should re-brand myself as a Communications Professional; that sounds nice and friendly). 

But more to the point, what can I help you with?

As an ex-journalist, I’m not afraid of long copy, technical topics or jobs that require research and interviews. I like to get to grips with what I’m writing about, and make sure I portray things accurately. (See, I am honest and trustworthy).

My legal background also comes in handy as a writer. You might find this hard to believe, but I actually enjoy drafting up privacy statements and competition T & Cs.

That said, I also enjoy consumer-friendly campaign and concept work.

I’m easygoing by nature, and enjoy working with pretty much everyone. That includes agencies (for their comfy couches and sweets at reception), corporates (for the nice views from the meeting rooms), and owner-manager businesses (because I admire their enterprising spirit).

If we work together, you’ll find that I follow the brief, meet your deadlines, and treat your brand with the greatest respect. And you can trust me on that.

Long copy projects: that may require research/interviews and writing strategy. Projects like corporate profiles, websites, newsletters and below-the-line materials. 

Web: across different sectors: ranging from non-for-profit to financial services; and different tasks: from micro-sites to new builds. 

Media releases/advertorial: articles and advertorial; for press, magazine, in-house newsletter & Web. 

Working in a newsroom with 8am deadlines taught me to write (and think) pretty fast. Find the news angle first; then tell the story as succinctly as you can.This also applies to advertising copy. What’s the one big idea? What else does the reader want to know? Write it an engaging, readable style…and your job is done.

Equitable Website

The new Equitable website is world class. Stunning design, intuitive navigation and a highly customised CMS that enables business critical information such as interest rates and the latest investment statements to be instantly updated site wide. Check out the website here.

 

The Low Down

A Ministry of Health initiative, www.thelowdown.co.nz is an interactive site to help New Zealand youth deal with depression. Aimed at 14-25 year-olds, the writing brief was to adopt the copy tone of “a wise friend.” 

Palm Clinic

Appearance medicine has come a long way since the 80s. In a series of print/magazine ads written for the Palm Clinic, we’re positioning it as a normal part of the Kiwi woman’s beauty regime. It’s affordable, it’s effective…so why wouldn’t you.

EECA

Government agency EECA is providing cash grants to Kiwi businesses who convert to more sustainable sources of energy. This 12-page booklet involved research and interviews with key industry experts, so I could write the ‘business case’ for switching to wood energy.