Hadleigh Averill

I am many things to many people. You will probably get to know me mostly as an art director fizzing at the bung with fresh thinking on guerilla marketing, having worked in Amsterdam, London, New York, Los Angeles and New Zealand at agencies like BlueberryFrog, StrawberryFrog, Saatchi & Saatchi, Cunning Stunts and DDB. 

But I'm also a trained artist. I have pieces in galleries in London and Amsterdam and I've collaborated with many interesting people, including an American Indian shaman in South Dakota who showed me how to paint using lightning! (By the way, shamans are like witch doctors if you didn't already know.)

I'm a man of adventure. I've lived in a cave in the Himalayas and I've bunked down on a deserted island in the Bay of Bengal.

I'm a prankster. I successfully faked my own death by gunshot wound (if you don't believe me check out the front page of the NZ Herald from 9 September 1996).

And I'm a streaker. Basically, I'll do anything to get attention for me or your brand so watch out for yours truly at the cricket or the rugby!

Well, that's pretty much me in a nutshell – art director, artist, man of adventure, prankster AND streaker. Why am I telling you all this? Because guerrilla marketing is what I really love. To do it well, you have to constantly be thinking of new ideas within new environments. Which one of me would you like?