Healthcare – advertising and direct marketing to healthcare professionals, and patient education.
Education – advertising, direct marketing, outdoor, web and collateral.
Web – writing, editing and optimising content.
I am passionate about good communication. That means crafting copy that is simple, clear, concise, relevant – and grammatically correct. You won’t find any apostrophes sneaking into plurals or initial capitals forcing themselves onto common nouns in my work! I’m ever mindful that attention spans are getting shorter, and marketing clamour louder. So I strive to engage readers, not bore them with screeds of waffle and corporate jargon. I love the writing process, which is just as well as I do heaps of it. But it’s not about me, it’s about the audience. I write in whatever style is appropriate.
Telecom XT Network
This exciting project required a team of Pond creatives to work closely with the client over a number of weeks in a highly confidential environment. As head of copy, I was responsible for ensuring excellence of communication and consistency of tone across multiple web pages. Our aim was to create a seamless and exhilarating journey for current and prospective Telecom XT Mobile Network customers, from a broad understanding of the benefits of the new 3G network to the online purchase of a new XT mobile phone.
eMark
This highly interactive website aims to steer us towards healthy eating by making food shopping and meal planning as easy and enjoyable as a game – and employing some of the same techniques. My role was to distil a massive amount of scientific information into a simple narrative, and to guide visitors on their personal quest to find their ideal meal plan.
Unitec New Zealand
As Senior Writer at Unitec New Zealand in 2006, I worked with the Marketing and Communications team to create student recruitment campaigns illustrating our key message: experience real world learning. We produced everything in-house that year, interviewing and photographing selected students and graduates, and telling their stories in print advertising, street posters, brochures, mailers and on the website.
The Pain Centre
This website was designed to provide a one-stop shop for people seeking information about various kinds of pain and appropriate treatment. It is not biased towards AFT’s products, although they do run banner ads on some of the pages. I researched and wrote the content from scratch, and I continue to contribute monthly news updates on clinical trials from all around the world.
The National Institute of Creative Arts and Industries (NICAI)
As part of a complete revamp of the central University of Auckland website, I worked on developing content for the relaunch of this this faculty website, and am currently employed part-time at NICAI as a web writer and content manager. I work closely with the Webmaster to ensure the site is constantly interesting and up to date. At the moment we are focussed on sharing content as widely as possible, via YouTube, Twitter, online podcasts, e-newsletters, and listing our events on other popular arts and culture sites. Combined with a keyword strategy and a link-building policy, this social media strategy has raised our Google page ranking and measurably increased traffic to the site.