Writer's Block keeps on winning

Full credit to everyone involved in putting together the Writer's Block, which recently won Bronze at AWARD. This follows on from two medals at the BeST Design Awards: a Gold for Self-promotion and Silver in Visual Communication.

Writer’s Block was designed to raise attention in the design world to writing as a craft. All too often it becomes the ‘poor cousin’ to design led work. Overseas, award categories have “Writing for Design” as a category. We wanted to inspire designers to strive for amazing writing.

Part of this is having the ability to ‘tailor’ the writing style to each unique design project, thereby lifting the overall communication. Just as design has different looks, so too does writing – there's humorous writing, legal writing, pharmaceutical, street language and so on.

In the Writers Block DM piece, each writer supplied a different pen to visually show their diversity. The designer matches the pen to copy in the brochure, which gives them a better steer on the actual writers talent.