UNIQUE SITUATION

Back in 2001, Y&R required specialty writers to detail over 3,000 projects for the Noel Leeming intranet/ticketing system. So the agency recommended The Pond. Since then we’ve been called back for both the launch and refresh of the Noel Leeming website.

CHALLENGE

Research and write up features and benefits for over 3,000 products against a launch deadline.

TEAM

Six Pond specialty writers and a head of copy, working onsite at Noel Leeming.

CREATIVE SOLUTION

First of all we set up a template and matched appliances to writers (the blokes got car stereos and the girls got washing machines!). Originally all the info had to be gleaned from interviewing product managers and pouring over brochures, but later on, as websites became more prevalent, cut and pasting from supplier sites worked a treat.

THE RESULTS

All three jobs completed on time, on budget.